This one’s for my fellow dietitians, nutritionists and health professionals: SCALE is your solution to more (calendar and mental) space and to becoming the go-to authority in your niche.
SCALE
The Mastermind
Double your monthly income without doubling your client workload with the exact roadmap to sell out your offers through instagram.
You don't have to choose between making a bigger impact and creating more freedom. With SCALE, you can transform your clients’ health, increase your income, and build a business that supports your life—not consumes it.
Feeling weighed down in content creation, long work days and *almost* forgetting to eat lunch?
As health professionals, we have an unlimited amount of good to offer our clients – but if you feel like:
+ You’re living in limbo with likes, comments and a loyal community but it’s just not tipping you over that six or multi-six figure threshold
+ You constantly toe the line of content burnout and keeping up with the latest trends – leading to a flat-battery feeling
+ You’re kind of comfortable and sort of fulfilled, but when you close your laptop at the end of the day you know there’s got to be more that could come from your business.
Get ready for consistent 5-figure months all while seeing clients 1-2 days per week.
SCALE | The Mastermind
Calling all dietitians, nutritionists, and health professionals who care deeply about their work: SCALE is your path to creating more space in your calendar. It’s about stepping away from client overload and stepping into sold-out programs that expand your impact, without compromising your values, income, or sleep.
RESULTS FROM my scale CLIENTS
Not just another business coaching program, here's exactly how SCALE works
( 01 ) Tight-Knit Coaching Calls TWICE PER MONTH
Held twice a month, these small-group coaching calls are designed to keep you moving steadily toward your goals. You'll receive personalised coaching and direct feedback from me, while also benefiting from the experience and perspectives of other ambitious business owners in the Mastermind.
( 02 ) Daily Messaging Support with Replies in Real Time
Share quick wins, ask for advice or float an idea for feedback – our private Slack channel will become your go-to virtual hangout. I’m available to answer questions in real time and you’ll be able to build connections with fellow Mastermind members. And because each SCALE cohort is capped at a small group of entrepreneurs, it feels more like a curated powerhouse than your everyday Facebook group.
( 03 ) Weekly Content Reviews
I’ll review not just your instagram content, but your sales pages, email sequences, program copy, and all key business materials so everything you put out hits the mark. The result is unwavering confidence in your messaging, whether you’re posting on Instagram, sending an email, or launching your next offer.
( 04 ) SCALE online portal
The SCALE Online Portal is your all-in-one resource for scaling your business. It’s jam packed with video lessons, detailed content strategy guides, proven scripts and templates – all designed to save you time and make sure your messaging is on point. With these tools, you’ll gain the clarity, focus and confidence needed to achieve consistent 5 figure months.
We are all telling our clients the value of getting help from from an expert because it saves their time and energy. This is exactly what I'd say about SCALE. If you want to fast track your business success then get help from Crystal, who has already been there and done that with her own business.
ANNIE
My content before working with you was bland. It didn’t have that spark. You’re providing the feedback you promised: with you tweaking every hook and then reviewing the content to make it that much better has improved my content so so much. I read my own captions and think “yes, I need this”. Other business coaches have a quick glance at my Instagram page and that’s it. And now with this glow up of my content I feel I’m on the right track in attracting clients who are ready to get started.
CAROLIEN
JENNY
Investing in Crystal's mentorship has been worth every penny! In just a few short weeks with Crystal she has taught me how to show up on social media consistently and speak my authentic voice. I have been with other business coaches in the past and Crystal's method of mentoring is unmatched. She's in your back pocket so I know I can ask her a question anytime I am stuck, she has eyes on your business and is constantly giving you constructive feedback. If you're looking for a mentor I highly recommend Crystal, you won't be disappointed!
WHAT past SCALE CLIENTS ARE SAYING
DREAM CLIENT CEO
DREAM CLIENT CEO
dream client ceo
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Highly recommend Samanthas course! Just enroll today.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Samantha did an amazing job for bank account
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
I made $15k my first month which is absolutely insane.
I’m Crystal. A dietitian by trade who decided that a life of relying on doctors to send me referrals, just wasn't for me.
So I scaled my very own online business to $20K months and was able to help more people transform their health – without running myself into the ground*.
*That one’s an important point – no one functions well in the throes of burnout. Now my business thrives off minimal attention and 1-2 days a week of client work. I get more career satisfaction than when I was juggling 30+ appointments a week.
And realising that I could guide other dietitians and health professionals just like you to the same 30-hour work week? A no-brainer.
I've cut out the fluff from traditional business coaching and broke it down into three powerful steps: nailing your content and messaging, launching programs with ease, and setting up automated offers for lasting, profitable success.
Annie
HEAR FROM RECENT SCALE CLIENTS
carolien
Make the commitment to SCALE your business
+ Put through your application
+ Check out (in one payment or six)
+ Get immediate access to your online portal
+ Join your first call that will transform you, your career and your approach to business
FAQs for SCALE
Business Coaching
SCALE The Mastermind runs for 6 months and you’ll have direct access to me (Crystal) every. single. week. through our dedicated slack channel and fortnightly small-group calls. If you choose the VIP option you will have additional 1:1 intensives so we are meeting 3 weeks out of the month.
Q: Are there payment plans available?
Yes! There is a 6 month payment plan option available here.
Q: How many spots are available?
SCALE small-groups are limited to a maximum of 10 members – I want to ensure a focussed and hands-on environment where every single person is committed to growth.
Q: When does SCALE officially start?
There are limited spot opens each month. Please send me a message over on instagram to discuss availability.
Q: What level of business do I need to be able to make the most out of SCALE?
I created SCALE for online business owners who have the foundations of their business set up and are ready to SCALE. You are doing well but you know that you have got more in you. Whether it’s $15K-$20K months you’re aiming for or simply driven to shake up your work-life balance, I encourage you to apply. Income isn’t the only criteria – SCALE is a dynamic community of ambitious business owners eager to achieve significant personal and professional growth over the next six months.
RESULTS FROM my scale CLIENTS
