This one’s for my fellow dietitians, nutritionists and health professionals who are ready to double their monthly income, without doubling their client hours.
SCALE
The Mastermind
Your business is technically "working". You’re just ready for it to work a whole lot better
SCALE can help you get to $15-$20K+ months by knowing what content to repeat to brings in sales and expanding your offers so you can help more people without adding more 1:1 calls to your week.
The problem is, getting to the next level still feels like it’s going to require more of you
+ You know your content "works", but you don’t know why well enough to deliberately repeat it, so every week still feels like starting again.
+ You finish a $10K month, celebrate for 3 seconds and immediately start thinking about where the next month of clients are coming from.
+ You don’t just want anyone through the door anymore. You want more dream clients who feel like a best-friend catch-up over Zoom.
You have plenty of ideas for how you could grow, but 400 tabs open in your brain and only so many hours in the day makes deciding what to focus on next the hardest part.
You want to help people, get paid well for your time & not burn TF out in the process. WILD concept.
You want your $20K month with just 2-3 days of client work and some space to breathe, not back-to-back Zooms from 8am to 7pm.
You want some slow mornings, Fridays you can take off and space in your week to work on your content and actually grow the business.
And just as importantly, you want to book the vacation, take time off without your laptop, pay for a cleaner and still have enough mental space left over to enjoy the life your business is supposed to support.
RESULTS FROM my scale CLIENTS
The SCALE Method, here's how it works:
( 01 ) RESEARCH
Understand what your buyers actually care about. Use market research and data analysis to sharpen your messaging around what your dream clients want and what influences them to buy.
( 02 ) ATTRACT
Get more of the right people paying attention. Understand what actually grows an audience of potential buyers, rather than assuming the post with the most likes or views is your best marketing.
( 03 ) CONVERT
Turn attention into paying clients (on repeat). Create content and messaging that helps your audience understand the value of your offer and gives the right people a reason to take the next step.
We are all telling our clients the value of getting help from from an expert because it saves their time and energy. This is exactly what I'd say about SCALE. If you want to fast track your business success then get help from Crystal, who has already been there and done that with her own business.
ANNIE
My content before working with you was bland. It didn’t have that spark. You’re providing the feedback you promised: with you tweaking every hook and then reviewing the content to make it that much better has improved my content so so much. I read my own captions and think “yes, I need this”. Other business coaches have a quick glance at my Instagram page and that’s it. And now with this glow up of my content I feel I’m on the right track in attracting clients who are ready to get started.
CAROLIEN
JENNY
Investing in Crystal's mentorship has been worth every penny! In just a few short weeks with Crystal she has taught me how to show up on social media consistently and speak my authentic voice. I have been with other business coaches in the past and Crystal's method of mentoring is unmatched. She's in your back pocket so I know I can ask her a question anytime I am stuck, she has eyes on your business and is constantly giving you constructive feedback. If you're looking for a mentor I highly recommend Crystal, you won't be disappointed!
You can make really good money from work that does really good things
DREAM CLIENT CEO
DREAM CLIENT CEO
dream client ceo
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Highly recommend Samanthas course! Just enroll today.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Samantha did an amazing job for bank account
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
I made $15k my first month which is absolutely insane.
I’m Crystal. A dietitian by trade who decided that a career of relying on doctors to send me referrals, just wasn't for me.
I built my own online NUTRITION business to consistent $15K to $20K months, while reducing the number of days I spent seeing clients and creating significantly more space outside of work.
Now I help other dietitians and service based providers understand what drives growth in their own businesses, from turning content into sales to moving beyond the ceiling of a fully booked 1:1 calendar.
You already have the expertise. My job is to help you build the business around it.
Annie
HEAR FROM PAST SCALE CLIENTS
carolien
More income + more freedom is one step away:
+ Put through your application
+ Talk with me over zoom or in the DMs
+ Make your first payment
+ Get immediate access to your online portal
+ Join your first call & we're off 🚀
FAQs for SCALE
Business Coaching
You don’t need to work that out before applying. I’ll look at where your business is now, what you’ve already proven, where your revenue is coming from and what is limiting your next stage of growth. From there, I’ll recommend the SCALE tier I believe is the best fit.
Q: Do I need to be making a certain amount of money to join?
Nope!
For Tier 1, I care much more about whether you’ve started building something worth building on. You’re already creating content, you’ve seen signs that people are interested in what you have to say and you’re ready to learn how to turn that into audience growth and sales.
Tier 2 is for more established businesses with proven demand that are ready to work on bigger questions around revenue, marketing, offers and capacity.
Q: What if I already have a content strategy?
Great! I’m not expecting you to arrive with nothing.
You might already have content pillars, post consistently and know which topics tend to perform well. What we’ll look at is whether that strategy is actually contributing to the right audience growth, enquiries and sales, and whether you understand the results well enough to repeat them.
Having a strategy written down and having one that is commercially working for your business can be two very different things.
Q: What if I’ve never worked with a business coach before?
You won’t be the only one. Many SCALE clients have built successful businesses themselves before ever investing in coaching.
You don’t need previous coaching experience, but you do need to be willing to implement, test and make decisions. I’ll bring the outside perspective, education and strategic support while helping you become better at making those decisions yourself.
Q: I’m already getting clients. Will SCALE still help me?
If getting clients is no longer your biggest problem, that’s exactly where Tier 2 comes in.
We might discover that your bigger opportunity is increasing lead volume, improving profitability, changing your offer or creating a business model that gives you more capacity.
We start with the bottleneck in your business rather than assuming you need more clients.
Q: Will you tell me exactly what to do?
Yes, you’ll get clear direction, feedback and my opinion, but I also want you to understand why we’re making a decision.
I want you to leave SCALE better at reading your audience, your data and your business, so you can confidently make decisions and build on what works without needing a coach to tell you every next move.
Still wondering whether SCALE is right for you?
You don’t need to figure that out yourself. Apply below, tell me where your business is now and where you want to take it, and I’ll recommend the pathway I believe fits you best.
RESULTS FROM my scale CLIENTS
