For health professionals ready to stop overthinking, start showing up, and finally grow that online business you’ve been dreaming about.
Online Business Academy:
START
You know you’re meant for more than rush hour traffic, begging for time off, and waiting on doctor referrals to fill your calendar.
You want to build your online business but you have some doubts…
➕ “I just need to figure out my niche first but I don't want to exclude anyone…”
➕ “I have no idea how I would turn my skills into an offer..”
➕ “I don’t want to spend all my time on Instagram!”
➕ “I’m scared people in my life will see my content and judge me.”
If you know you're meant to be your own boss but your overwhelmed with all of the pieces you need to put together to make it happen.... it’s time to stop spinning and START building.
HERE'S WHAT MY CLIENTS HAVE TO SAY
Online Business Academy: START
A 10-week minimind for health professionals ready to stop overthinking, start showing up, and finally grow that online business you’ve been dreaming about.
Whether you’re side hustling, on mat leave, or just so done with driving to work at 7am everyday…
START gives you the step-by-step plan (and support!) to finally make it happen, in a way that feels aligned, exciting, and doable.
Introducing...
What you get...
Tier 1: Self-Paced Course
✔️ Video trainings broken into easy-to-consume modules
✔️ Instagram templates you can use to build a profile that stands out
✔️ 12 months access to the course so you can learn at your own pace and revisit anytime
Tier 2: VIP
Includes everything in Tier 1 plus:
✔️ Weekly content prompts so you never run out of ideas on what to post
✔️ Daily private messaging support with Crystal for questions & feedback
✔️ Monthly 1:1 coaching calls with Crystal for direct, personalised guidance
You're ready to finally create content with confidence, connect with your dream clients, and set the foundation for a business that actually makes money.
THIS IS WHAT I NEED
The START Framework
START isn’t just a cute name, it’s your roadmap. Each letter is a phase of the journey:
- Get clear on your dream client, niche, and how this whole online thing actually works (without a business degree).
- Learn to talk about what you do in a way that feels authentic, powerful, and not robotic.
- Optimise your bio, build your highlights, and learn how to create content (even if you’ve never posted a Reel in your life).
- Grow your audience with intention, and learn how to create connection and trust, even with a tiny following.
- Design a simple offer your people actually want and learn how to sell it with confidence.
What you’ll walk away with:
✔️ A niche that makes you stand out and lights you up
✔️ Messaging that hits so people get what you do (and want in!)
✔️ A scroll-stopping Instagram profile that actually converts
✔️ A content plan you want to follow
✔️ Your first offer designed, priced, and ready to go
✔️ The confidence to show up, sell, and serve with heart
i'm ready to take the leap
hayley
"I love that you are so 'hands on' and the info is really tailored to what we are asking for and struggling with. Lots of support and guided help to keep me working towards my goals."
carolien
"I love working with you. You're in my corner, thinking about ways to improve and sharing advice, not just on the group calls, but also in Slack."
annie
"If you are struggling for ideas on what to post or needing to get clearer with your messaging, Crystal is a great asset. She provides clarity and direction meaning you are being more strategic rather than random with your content."
DREAM CLIENT CEO
DREAM CLIENT CEO
dream client ceo
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Highly recommend Samanthas course! Just enroll today.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
Samantha did an amazing job for bank account
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
I made $15k my first month which is absolutely insane.
I’m Crystal, a dietitian by trade that decided that a life of relying on doctors to send me referrals, just wasn’t for me. So I scaled my very own online dietitian business to $10K months in less than 1 year and was able to help transform their health - without running myself into the ground*.
*That one’s an important point – no one functions well in the throes of burnout. Now my business thrives off minimal attention and 1-2 days a week of client work. I get more career satisfaction than when I was juggling 30+ appointments a week.
And realising that I could guide other dietitians and health professionals just like you to the same 30-hour work week? A no-brainer.
I've cut out the fluff from traditional business coaching and broke it down into a simple system so you can focus on what matters most.
Meet Your Coach Crystal
hear from previous clients of crystal
( 01 )
This program is not for everyone, so let's get to the point:
✔️ You’ve been “planning” your business for months (or years)... but haven’t actually started
✔️You’re stuck in niche drama, content confusion, or offer-overwhelm
✔️ You’ve posted here and there… and then ghosted your page because it felt too hard
✔️ You want a real business, not just a hobby or highlight reel
( 02 )
❌ You’re already making consistent $5K+ months and ready to scale
❌ You’ve got a clear niche, solid offers, and your content is working
❌ You’re looking for advanced strategy, scaling systems, or team support
❌ You’re already running a business that just needs refining, not building
Program FAQs
I don’t live in Australia, can I still join?
Yes! As long as you have an internet connection, you can participate in the course. I’ve got clients in the US, Canada, UK, Australia and New Zealand as well as other parts of the world.
How is this different to SCALE THE MASTERMIND?
START is where your online business begins. It’s designed for health professionals who are in the early stages — maybe you’re still working in-clinic, on maternity leave, or just finally ready to stop dreaming and start doing. Inside START, you’ll get step-by-step guidance to help you choose your niche, build your presence on Instagram, create your first offer, and sign your first clients. It’s all about laying the solid (and strategic!) foundations of a business that actually works and feels good. If you’re asking “Where do I even begin?” START is your answer.
SCALE The Mastermind, on the other hand, is for health professionals who are already hitting $7-10K months and want to scale to $20K+ months while working less. This high-level container is 6 months of support and focuses on building your signature offer, running successful group programs, and streamlining your systems so you can grow your business without relying on 1:1 clients. SCALE is where you learn to step into your CEO role and build a business that gives you more freedom, impact, and income.
If you're unsure which program is the right fit for you, send Crystal a message on instagram to chat it through.
What is the time commitment?
The program is designed to fit into your busy schedule while helping you get the most out of your content. The learning modules and video lessons are intentionally short and actionable, so you’ll only need 30-60 minutes per week to watch the lessons.
The biggest time commitment will be creating content, which I recommend setting aside around 4 hours per week for. This allows you to implement what you're learning and start seeing real results. Keep in mind, the more you put in, the faster you'll grow!
how much access do I get to crystal?
Tier 1 – Self-Paced: Access to Crystal is limited to the course content itself; this tier does not include direct 1:1 support.
Tier 2 – VIP: You get ongoing, personalised support including monthly 1:1 calls, content reviews, weekly content prompts, and daily messaging support with Crystal. This ensures you have guidance whenever you need it to implement strategies and grow your business.
Can I upgrade from Tier 1 to Tier 2 later?
Absolutely! If you start with Tier 1 and later want the VIP support, you can upgrade as long as spots are available. If VIP spots are full, you’ll have the option to join the waiting list and secure your spot when one opens.
when does the program officially start?
The Start the Minimind course is self-paced, so Tier 1 members can begin immediately after enrollment. Tier 2 VIP members will have their first 1:1 call scheduled shortly after joining, and ongoing monthly support starts as soon as your VIP membership begins. For more details, send Crystal a message on instagram here.